Greenery That Inspires.
The Audience That Converts.
Reach a qualified community of plant enthusiasts, couples planning weddings, interior designers, and greenery professionals through Italy's leading blog and e-commerce business in the green sector.
About us
A green brand created to evolve a growing tradition
I Giardini di Giulia S.r.l. was founded to evolve and diversify a plant-growing tradition dating back to 1977. We are third-generation growers, with an active e-commerce business serving customers throughout Italy.
Our blog is an editorial point of reference in the green sector, featuring in-depth articles on indoor plants, terrariums, preserved greenery, kokedama, bonsai, hydroponics, and green weddings. Every piece is carefully written, optimized for organic search, and aimed at a genuinely passionate audience. The blog is growing at a double-digit rate every month and is updated with new content every day.
"We are not resellers. We are growers for three generations. Every plant grows in our greenhouses, cared for daily by experts."
Traffic data
A real, measurable, and rapidly growing audience
The figures below reflect the site's actual traffic and the blog's steady growth, with new content added every day. Working with us means reaching a qualified audience with strong purchase intent and a declared interest in the world of greenery.
| Metric | Value | Note |
|---|---|---|
| Total monthly visits | 85,000+April 2026 — growing at a double-digit rate | Growth of +24% compared to the previous month |
| Publishing frequency | Every dayBlog updated daily | Fresh content that continuously drives organic traffic |
| Main source of traffic | 54,8%Organic search (SEO) | Intent-driven, unpaid traffic |
| Organic vs. paid traffic | 92,3%Organic | Strong Google rankings for industry keywords |
| Indexed keywords | 3,200+Active keywords | Including: anthurium, peace lily, clematis, terrarium, kokedama, bonsai |
| Geographic origin | 100%Italy | Exclusively Italian audience, ideal for local and national brands |
| Main age group | 25–44years | Adults with purchasing power and an active interest in design and nature |
| Gender distribution | 52% F / 48% MBalanced audience | Broad audience, with a strong female presence in the Wedding section |
Ideal partners
Who our partnerships are for
Our audience is specialized and qualified. This allows us to offer targeted visibility to brands and professionals who share our values: quality, nature, design, and sustainability.
Gardening companies
Manufacturers and distributors of tools, potting soil, pots, irrigation systems, and garden accessories. Our audience consists of people who buy plants and actively seek related products.
Wedding photographers and venues
The blog's Wedding section reaches couples looking for eco-friendly wedding favors, floral arrangements, and natural venues. A prime channel for photographers, wedding planners, and event venues.
Design and home furnishing brands
Our articles on terrariums, green walls, preserved moss art, and hydroponics appeal to people with a flair for interior design. An ideal editorial context for featuring home design products.
Companies seeking product reviews
We offer in-depth, impartial reviews of products in the sector, including fertilizers, growing media, pots, and plant care tools. This content stays indexed over time and generates ongoing traffic.
Interior designers and landscape architects
Professionals who want to establish themselves as experts in the eyes of a community that cares about the aesthetics of green spaces. Guest posts by industry professionals find the right audience here.
Sustainable lifestyle brands
Companies operating in the eco-friendly, home sustainability, green packaging, or natural products sectors. Our audience shares these values and responds positively to authentic, consistent messaging.
Editorial content
A blog growing at double-digit rates, updated every day
I Giardini di Giulia's blog publishes new content every day: in-depth guides, practical tutorials, and topical articles that rank organically on Google. Growth is steady and in the double digits month over month, with over 85,000 monthly readers and an ever-expanding archive.
Every article is search-optimized, written by industry experts, and designed to answer our audience's real questions. Featuring a product or brand within this editorial ecosystem means benefiting from ongoing visibility over time, not just temporary exposure.
The Wedding Green section is particularly strategic: it reaches couples who are actively planning their weddings and have a high propensity to spend on wedding favors, decorations, and photography services.
Topics covered on the blog
Our main editorial categories
Our offerings
What we offer our partners
Every partnership is designed to feel authentic, align with our editorial positioning, and deliver real results for the partner. We don’t accept content unrelated to our industry: that’s what makes our audience so engaged.
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Advertising space on the website
Banners and ads featured on the site and blog’s most-visited pages. Fixed or rotating placements, with category-based targeting.
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Sponsored blog articles
Editorial content written by our team and integrated into the blog’s natural flow. An authentic tone, SEO optimization included, and long-term visibility through organic rankings.
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Bylined guest posts
Photographers, wedding planners, event venues, landscape architects: we publish articles by industry professionals, with a link to the partner’s website and an author profile.
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Product reviews
In-depth product tests and reviews relevant to the industry: tools, growing media, fertilizers, pots, and irrigation systems. Content that builds trust and generates qualified traffic over time.
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Product placements in themed articles
Brand or product integration into articles that are already published and rank well on Google. One of the most effective ways to reach people already looking for what you offer.
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Custom partnerships
We’re open to tailored formats. Contact us to discuss solutions designed around your brand’s goals: awareness, lead generation, traffic, or direct sales.
Why choose us
Three reasons working with us is different
Niche authority
We’re not a general-interest portal. We’re a brand and manufacturer, founded to evolve and diversify a plant-growing tradition dating back to 1977. We write about what we know inside and out. This translates into reader trust and strong credibility for our partners.
Double-digit growth
The blog grows by +24% every month, with new content published every day. 92% of its traffic is organic: our readers actively find us while searching for information about greenery. An audience with intent, not one reached by chance.
Content that lasts
Unlike social media, an article that ranks well on Google generates traffic for months or years. Working with our blog is a long-term investment, not a short-term campaign.
Reader profile
Get to know our audience
Our audience isn’t generic. It consists of people who have already shown an active interest in greenery, natural design, and home wellness.
| Characteristic | Metric |
|---|---|
| Location | 100% Italy |
| Main age group | Ages 25–44 |
| Gender | 52% female / 48% male |
| Stated interests | Home, garden, design, sustainability |
| Purchasing behavior | High propensity to shop online |
| Trustpilot reviews | Audience profile with verified reviews |
| Visit frequency | Regular readers who return monthly |
Traffic data updated in April 2026. Trustpilot, April 2026.
Audience segments by section
The website covers distinct but complementary niches, each with a specific reader profile:
Start collaborating
Send your proposal
Fill out the form with your company details and a brief description of the collaboration you have in mind. We’ll reply within 48 business hours with a personalized proposal.
Prefer to contact us directly?
Get your brand in front
to the right audience.
Write to Giulia to receive our complete media kit, available formats, and a personalized quote. We’ll reply within 48 business hours.
Contact us to collaborate